Dear John Smith
Thank you for the opportunity to be involved in the appraisal of your property. Our initial meeting has enabled me to achieve a clear understanding of your needs and specific property goals that you would like to achieve with the sale of your property.
The Complete Selling Plan that we discussed, I believe is the most effective model for achieving the best outcome. During our time together I made a commitment to you that I would consolidate all the information we discussed into a full proposal, which I have now completed.
This proposal will cover the following areas:
This document will navigate our journey with you towards a successful sale. By putting this proposal, quote, and the terms of sale, in writing you will know exactly what it is that we would be doing on your behalf should you engage our company as your chosen agent to represent you.
Our commitment is to keep you fully informed of every step of the process to achieve an excellent result in the active market. We look forward to your response to this proposal and your decision to engage our services.
Robyn Woodward, Complete RE
Price at which the Property is to be offered (including GST, if any): $375,000 plus
Recommended method of sale: Private Treaty
Agent’s opinion as to current estimated selling price (or price range): $375,000-$405,000
(this opinion is not to be construed as a valuation)
Agents fee as discussed: N/A
23 days on market
Sold Price: $385,000
Sold Date: 12/12/2015
33 days on market
Sold Price: $385,000
Sold Date: 02/02/2012
3 days on market
Sold Price: $1,300,000
Sold Date: 03/04/2015
In order to achieve the best result we have broken the selling process into three simple steps that we believe will provide the most effective structure in selling your property. Creating energy around the property is what attracts the best purchasers early. Solid marketing to our confirmed and registered database in addition to the promotional campaign will ensure that everything possible is being done to provide the comfort and security that your property is sold for its greatest price in the timeframe that is acceptable to you.
|Step 1 - Behind the Scenes||Step 2 - On the Market||Step 3 - Results and Decisions|
|Photography||Signboard and Internet launch||Marketplace Reports|
|Creative Development||Distribution Marketing||Possible offers|
|Contract of Sale||Database Appointments||Negotiation Process|
|Database Notification||Interest and price Guide Report||Confirmation of Sale and Price|
|Coming Soon Campaign and pre marketing preview||Media and Press Release and Open for Inspections||Sold and Awaiting Settlement|
|Administration/Complimentary||Just listed letterbox drops, database email||23mm||$100|
|Internet 6 internet sites||inc. realestate.com.au||size2||$200|
|Floorplan||Floor plan & site plan colour||size3||$3,400|
|Photography (Get Flashed)||Day Photography (unlimited shots)||size4||$600|
|Brochures||4 page brochure with floorplan x50 & window||size5||c5|
|Frankston Leader||Double module||size6||c6|
|Frankston Leader||Single Module||size7||c7|
|Photoboard - Property||Photoboard 5x7||size8||c8|
As part of our commitment to your property we will be doing the following essential marketing.
I like to track my properties weekly as in my experience this is a manageable timeframe to ensure every base is covered along the way and we are constantly moving towards a successful outcome. Please see below a table of results that is a running numbers report of your property and an agenda that will help raise any concerns or questions and allow us to get the most out of our meeting.
|Days on Market||23||Contracts Issued||4|
|Virtual Inspections||178||Second Inspections||6|
|Groups Inspected||30||Interested Parties||4|
|What has happened so far?|
|Do you feel we are communicating enough?|
|How has the process compared to your expectations?|
|Summary on what needs to be done to achieve you a result|
I will meet with you every week to discuss and monitor every step of your auction process and will do everything I can to help you achieve a successful result.
Keep this agenda while your property is listed for sale and use it to refer to and help identify any other topics that may wish to discuss.